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Straumann UK and Ireland launches THE REVU platform

THE REVU, Straumann's new digital hub for dental professionals in the UK and Ireland. (Image: Screenshot/DTI)
Dental Tribune International

Dental Tribune International

Tue. 2 June 2015

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CRAWLEY, UK: To facilitate online communication within the implant industry, Straumann has recently launched a new digital hub for dental professionals in the UK and Ireland. With a look of a stylish digital magazine, the THE REVU platform will feature news and clinical cases, among other content covering everything from the dentistry industry and marketing to business and education.

According to Straumann, THE REVU is taking an original approach to blogging and video blogging (vlogging), delivering the perfect combination of branded and non-branded editorial and video content. The platform will launch with interactive questions and answers, scientific reviews and an inside look into one clinician’s journey into implants. It will tell a different story every day by bringing new and informative content to the fore in a clear and simple manner, Straumann’s Head of Marketing and Business Development in the UK and Ireland, Justin Annett, said.

“The launch of THE REVU is a fantastic opportunity to transform the way we communicate online. Our aim is to build an online community that embraces not just our company values, but all dental professionals connected with implant dentistry too,” he commented at the launch.

“Taking the leap into digital is courageous, but one which we feel continues to keep us at the forefront of both our and our customers’ marketing activities.”

Dental professionals can access the site via their computer, laptop or mobile device at www.therevu.co.uk.

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