Software of Excellence and Zesty announce partnership

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Software of Excellence and Zesty announce partnership


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James Balmain and Ben Flewett. (From left to right/Photograph courtesy of Zesty, UK)
Dental Tribune International

By Dental Tribune International

Wed. 28 October 2015


LONDON, UK: Since 2013, patients in the UK have been able to find dental and other health care providers and book appointments via the Zesty website. A new partnership with Britain’s largest practice software provider, Software of Excellence (SOE), is aimed at extending the service to a wider population.

According to Zesty CEO James Balmain, the strategic move will enable new patients across the UK to easily find and compare providers and book dentist appointments on their mobile devices. Zesty will work with SOE to allow patients to search for dentists and book their appointments at the best dental practices, all in less than 60 seconds.

“Our aim is to make finding an available dentist appointment as easy as booking a flight, hotel or restaurant online,” Balmain explained.

Originally launched as an appointment website for dental care providers only, Zesty now includes other health services, such as physiotherapy and chiropractic. The company has announced plans to extend its platform outside the UK to other markets in western Europe.

“We’ve seen tremendous growth, but to gain mass-market appeal, we need to widen the scope of services patients can search for on our site,” Balmain said. “SOE are the right partner to help us with this ambition. It has built a fantastic technology platform and shares our vision to operate flexible, robust and secure solutions to healthcare professionals.”

SEO UK Managing Director Ben Flewett commented that his company decided to partner with Zesty, as it offers an exceptional solution that makes booking appointments in dental practices easy to do and confirm.

According to its own figures, over 50 per cent of dental practices in the UK use SOE’s EXACT practice management software. The company is part of Henry Schein, which acquired the software provider in a £29 million transaction in 2007.

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