DT News - UK - Software of Excellence adds online reputation and marketing management to EXACT

Dental Tribune International

Tue. 3 May 2016

save

BIRMINGHAM, UK: Version 12 of Software of Excellence’s EXACT practice management solution now allows dentists to manage their online reputation comprehensively. in addition, the update provides a number of tools to conduct and monitor marketing activities, the company announced at the Dentistry Show in Birmingham.

According to research by Software of Excellence, there is an increasing disconnect between what dentists in the UK believe they should do to attract new patients through marketing and what they actually do. With the new Marketing Manager module in EXACT V12, they will be able not only to target specific patients with treatments and track results, but also to accurately monitor results and calculate their return on investment, the company said. This way, they can easily identify where and why a certain campaign has been effective.

Additionally, via the Channel Track module, campaigns can be allocated a specific telephone number to record calls once a campaign has been launched.

In order to address the increasing importance of online reviews, the latest version of the software further allows practitioners to manage their reputation on search engines like Google better by automating the processes that collate positive testimonials and communicating them widely in the shortest possible timescale through a partnership with reputation.com, a leader in the field of online reputation management. The new Reputation Manager module includes a sophisticated scoring algorithm that reviews gathered data from existing testimonials and compares it to those of other practices, delivering a reputation score against which a practice can benchmark its performance compared with both the industry average and top performers.

EXACT V12 is available exclusively through Henry Schein in the UK and Ireland.

To post a reply please login or register

Software of Excellence and Zesty announce partnership

LONDON, UK: Since 2013, patients in the UK have been able to find dental and other health care providers and book appointments via the Zesty website. A new ...

Software of Excellence starts Good to Great Challenge

BIRMINGHAM, UK: With its solutions, Software of Excellence (SOE) has been helping thousands of dentists around the UK to manage and improve their practices....

Eurostat figures add to concerns over shortages after Brexit

LUXEMBOURG: Despite some growth in the overall dental workforce within the last five years, the UK still has one of the lowest ratios of dentists per capita...

Carestream practice management software available with full DEPPA integration

BIRMINGHAM, UK: Dentists in the UK now have the option to start DEnplan PreViser Patient Assessment (DEPPA) examinations right from the clinical screen in ...

Evolving your business systems into 2023 and beyond—Part 4: Leadership and management

In previous articles of this series, I have referenced the seminal work The E-Myth Revisited by Michael Gerber. I looked at financial systems in Part 1, ...

Manage expectations of the management role and turn it into success

Practitioners’ expectations of the kind of manager they want for their practice vary considerably in terms of experience and skills. How guilty are ...

New management software by Carestream goes real time with practice data

BIRMINGHAM, UK: A practice management program designed to increase productivity of dental practices is now available from digital solutions provider ...

The integral role of dental practices in recognising and responding to abuse and neglect

DUNDEE, UK: The complexities and under-reporting of abuse cases in society make it crucial for healthcare providers to remain vigilant and proactive in ...

Align Technology introduces new software innovations designed to accelerate digital practice transformation

The Align Oral Health Suite is an intuitive and visually engaging digital interface designed to enhance dental consultations and drive dental treatment ...

GDC warns of new online scam

LONDON, UK: The General Dental Council (GDC) has warned dental practices not to answer requests recently sent by a computer forensics company pretending to ...

Education

Live webinar
Mon. 22 April 2024
3:00 pm UTC (London)