BIRMINGHAM, UK: Version 12 of Software of Excellence’s EXACT practice management solution now allows dentists to manage their online reputation comprehensively. in addition, the update provides a number of tools to conduct and monitor marketing activities, the company announced at the Dentistry Show in Birmingham.
According to research by Software of Excellence, there is an increasing disconnect between what dentists in the UK believe they should do to attract new patients through marketing and what they actually do. With the new Marketing Manager module in EXACT V12, they will be able not only to target specific patients with treatments and track results, but also to accurately monitor results and calculate their return on investment, the company said. This way, they can easily identify where and why a certain campaign has been effective.
Additionally, via the Channel Track module, campaigns can be allocated a specific telephone number to record calls once a campaign has been launched.
In order to address the increasing importance of online reviews, the latest version of the software further allows practitioners to manage their reputation on search engines like Google better by automating the processes that collate positive testimonials and communicating them widely in the shortest possible timescale through a partnership with reputation.com, a leader in the field of online reputation management. The new Reputation Manager module includes a sophisticated scoring algorithm that reviews gathered data from existing testimonials and compares it to those of other practices, delivering a reputation score against which a practice can benchmark its performance compared with both the industry average and top performers.
EXACT V12 is available exclusively through Henry Schein in the UK and Ireland.
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