Cricket legend attends Prima Dental market launch in India

Dev spend an evening meeting with Prima Dental’s launch party guests and addressed the gathering, as did the manufacturer’s managing director Richard Muller.

Fifty-five-year-old Dev holds the world record for the most wickets and runs in Test cricket. Among other achievements, he led the World Cup champion team in 1983. He served as coach of the Indian national cricket team for a short period and later joined a volunteer unit of the Indian Army.

 

“We are hugely excited to welcome Kapil Dev to our India launch. One of cricket’s greats, Kapil achieved world success through his passion, precision and team spirit,” Dan Hodgson, sales manager at Prima Dental, commented. “These are all vital elements to Prima Dental’s success and we know Kapil’s presence at the launch event is an inspiration to everyone.”

Bringing wider choice to India’s dental profession, Prima Dental is launching a range of 40 burs here in Greater Noida, including its flagship Predator range, to cover the complete spectrum of dental requirements for operative, surgical, endodontic and orthodontic use. The launch comes shortly after the company made news by winning the Queen’s Award for Enterprise, the UK’s most prestigious business award, in recognition of its success in international trade. Awarded annually by HM The Queen, the coveted awards are only given for the highest level of excellence, and the recognition reflects Prima Dental’s international success and world-class products.

“Our burs are known for their exceptional high quality, which makes them a precise and reliable tool for dentists to work with,” Hodgson said. “Patients benefit hugely from procedures that can be carried out more quickly, and with a higher degree of accuracy, than most standard burs allow.”

“Entering the Indian market represents a significant milestone for Prima Dental and we look forward to bringing the benefits of Prima Dental’s burs to India’s substantial dental profession and its patients,” he added.

Prima Dental, which exports to over 85 countries worldwide,is promoting its India launch at booths A90 and A93 at the British pavilion at the FDI World Dental Exhibition on the ground floor.