DT News - UK - Align kicks off new global brand identity campaign for Invisalign

Dental Tribune International

Wed. 3 May 2017

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LONDON, UK: Align Technology has launched a new global brand identity and advertising campaign for its Invisalign clear aligners. Named Made to Move, it is the company's first integrated campaign designed to assert the unique strengths of the brand and product, and reinforce Align’s commitment to establishing clear aligner therapy as the standard of care for orthodontics.

Launching in the UK this week, with an integrated media, PR, social and in-practice campaign, the new brand campaign identity will be rolled-out to other European markets over the coming months. Invisalign Made to Move focuses on the innate desire that all people have to move forward and to advance in life, and highlights the powerful role a smile can play in every aspect of life, the company said. It was designed to create strong emotional connections with audiences around the world while also bringing Align’s digital technology to life in a way that is meaningful to doctors and consumers.

“More than 4 million patients worldwide have chosen a digital approach to moving teeth with Invisalign clear aligners instead of traditional braces,” said Align Technology Chief Marketing Officer Raphael Pascaud. “Our decision to make an investment in unifying brand communications globally reflects the consistent themes and benefits we see across all customers and potential patients worldwide.

"As a brand, we are about more than just moving teeth. We are about transforming lives and moving our entire industry forward," he further explained.

With over four million patients treated worldwide since its introduction, Invisalign is one of the most technically advanced and recognised clear aligner system in the world.

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