DT News - UK - New brand Prima by Angelus presented at CIOSP

Dental Tribune Brazil

Fri. 29 January 2016

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SÃO PAULO, Brazil: Less than one year after its founding, Angelus Prima Dental has launched its Prima by Angelus brand at CIOSP, which runs until Jan. 30. A joint venture of Brazilian Angelus and British Prima Dental, the company is the first manufacturer of dental burs in South America and is intended to bring innovative products of high technological value to the market.

“Prima Dental has operated in this industry for over 150 years. Therefore, although it is a pioneering product for Angelus, we’ll be entering the market with profound knowledge,” said Roberto Alcântara, President of Angelus.

According to Prima Dental Group CEO Richard Müller, Prima Dental exports to over 85 countries throughout the world. He stated that the collaboration between Prima Dental and Angelus is based on a common interest in developing innovation and technology in dental products.

“In a phone call, Roberto and I made lists, summarizing the vision of each company—they were aligned! From that point on, we assessed several financial, technical, marketing and legal aspects to understand this market, and considered the benefits of a partnership. Eighteen months later, we launched our company Angelus Prima Dental, with our factory in London in the UK. Here at CIOSP, this week, we are launching our brand Prima by Angelus to the entire market,” Müller said.

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