DT News - UK - BDIA sees launch of new home whitening solution by Philips

Dental Tribune International

Thu. 22 October 2015

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BIRMINGHAM, UK: Unlicensed tooth whitening is putting the health of an increasing numbers of patients in the UK at risk, according to reports. With its new Zoom! QuickPro home whitening solution, Philips intends to offer not only a safe alternative to these potentially harmful products but also one that makes tooth whitening easier and faster at the same time.

Introduced to the UK market for the first time today at the BDIA Dental Showcase in Birmingham, the solution saves valuable chair time by quickly sealing a 6% hydrogen peroxide whitening varnish on the teeth instead of using custom-made trays, thereby reducing leakage and irritation of soft tissue. After 30 minutes, the varnish can then simply be dry brushed or wiped off by the patient, according to Philips.

Company representatives told members of the press this morning that studies have shown that Philips Zoom! QuickPro 6% can whiten teeth by up to four shades in as little as four days. Recommended especially for practices with limited space or staff to carry out whitening procedures, or that have previously not focused on home whitening, it can be used as a stand-alone product, after chairside treatment or to improve the results of previous whitening efforts.

“Many patients who used to buy over-the-counter whitening products still want to whiten with the convenience of a home-use kit. Philips Zoom! QuickPro provides an affordable but professional whitening solution with that convenience,” commented tooth whitening expert Dr Zaki Kanaan. “For dentists who do not major on whitening procedures, Zoom QuickPro is simple to provide, requiring little professional time, and is profitable to the practice.”

Zoom! QuickPro will be available to dentists throughout the UK as of now. In addition to the extension to the Philips Zoom! line of tooth whitening products, the company is introducing new variations and brush heads to its Sonicare electric toothbrush range.

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