DT News - UK - Philips partners with MiSmile network, launches new products and hygienist campaign

Dental Tribune International

Fri. 12 May 2017

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BIRMINGHAM, UK: In partnership with clear aligner provider Align Technology, MiSmile has helped dentists in the UK to successfully integrate Invisalign tooth straightening in their practices for the last two years. This morning, it was announced that the network is expanding this growing business model to tooth whitening through a new partnership with oral health care specialist Philips. By joining the new initiative, member practices will be able to double their treatment case load within a year, both companies said.

Founded by Birmingham dentist Dr Sandeep Kumar, MiSmile currently consists of more than 50 practices across the UK that, combined, have finished over 10,000 Invisalign cases. The new whitening network will make use of Philips’s approved Zoom Whitening solution and offer a proven bespoke lead generation programme that directs qualified leads to the practice in an exclusive, ring-fenced geographical area.

Other benefits include practice-wide access to a dentistry-specific lead nurturing platform called DenGo, which, according to both companies, helps to nurture and convert these enquiries into cases and turn them into long-term patients. It will further provide on- and offline marketing tools to help a member practice promote Zoom Whitening to new and existing patients and consequently generate new revenue streams.

Network meetings, support, training and mentoring programmes help the practice principal and team on an ongoing basis, they added.

“I would like to help other practice principals apply the knowledge I have gained both with Invisalign and with Zoom to double their tooth whitening case volume,” said Kumar. “I am putting out a personal invitation to become one of the first to join the Zoom Whitening Network and benefit from the opportunities for future practice growth in an enticingly new way that is entirely proven.”

Philips further announced that it has started a new campaign exclusively aimed at dental hygienists with the introduction of a digital hub under the name Shine On. On the platform, among other things, hygienists will have access to video testimonials, industry news, educational resources and regular Shine On sweepstakes with give-aways. The launch in Birmingham was joined by leading hygienists, including Anna Middleton, Mel Prebble, Juliette Reeves, Christina Chatfield and Sarah Murray, who discussed shining examples of good dental hygiene practice during a joint panel on Friday afternoon.

Today also saw the official launch of Philips’s latest version of its flagship product in oral health care. Labelled the most intelligent toothbrush in the world, the new Sonicare DiamondClean Smart features smart sensor technology in both the toothbrush and the brush head with the purpose of helping patients to improve their brushing technique. The sensors track the brushing and communicate with a smart device app that provides real-time feedback and guidance to the user. Furthermore, the company’s interproximal cleaning device Sonicare AirFloss has received an upgrade and now features a new charge and fill docking station.

All new products and a special issue of the Journal of Clinical Dentistry in support of Philips’s portfolio are being presented at Booth J30 throughout the show.

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