New campaign: British Dental Industry Association urges support of member companies

Dental Tribune International

Thu. 28 June 2018

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CHESHAM, UK: The British Dental Industry Association (BDIA) has launched a new initiative titled “Think supplier, Think BDIA member” to remind the dental profession of the benefits of purchasing from BDIA member companies. The campaign will feature a series of advertisements in the dental press, followed up with editorial features and pages on the new BDIA website.

Since 1923, BDIA members have been working closely with the dental profession to provide quality, innovative and dependable equipment and services that are needed, day in and day out. They are bound by a comprehensive professional code of practice, bespoke training and a common vision to provide the profession with the best possible service.

BDIA President Sonia Tracey urged the dental profession, “When it comes to purchasing products, remember that BDIA members have committed to their industry code of practice requiring the supply of high-quality products and services, supported by adequate stocks, spares, maintenance and technical information for the expected life of the product, so when you think supplier, think BDIA member.”

Edmund Proffitt, BDIA Chief Executive, added, “Building on the awareness of our award-winning campaign against counterfeit dental products, we are urging the profession to think about the benefits of purchasing from those suppliers who have signed up to the industry association with its comprehensive code of practice and the reassurances that commitment provides to customers”.

The BDIA was formed 95 years ago to bring together like-minded dental manufacturers, suppliers and service providers. Now, over 120 companies share the vision to provide quality, accountable, competent and trustworthy services to the dental profession.

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