DT News - UK - 3D White Whitestrips available to customers in Britain

Dental Tribune International

Wed. 4 November 2015

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BIRMINGHAM & WEYBRIDGE, UK: Simultaneously to launches in eastern and western European countries, Oral-B has put its whitening solution 3D Whitestrips on the UK market. The product was officially introduced to dentists at the recent BDIA Dental Showcase in Birmingham and is exclusively distributed by health care products provider Henry Schein.

Requiring only one consultation by a dentist, the whitening process with 3D White Whitestrips can be entirely performed by patients at home. According to the manufacturer, the solution provides visible results that can last for up to 12 months after only 14 days of treatment.

Conforming to European legislation, Whitestrips are thin, flexible polyethylene strips coated with 5.25% hydrogen peroxide that adapt to the shape of the teeth and are easy to apply, the company said, providing consumers with a secure and effective solution to improve their appearance.

“3D White is committed to pioneering new whitening technology and Whitestrips represents our most advanced whitening solution yet,” remarked P&G Oral Care Global Marketing Director Stephen Squire.

3D Whitestrips have been available to dentists in the US for over a decade. According to Oral-B, over 30 million kits have been sold since the product was first launched to the market 14 years ago. In addition to the UK, Germany, Spain and Portugal, the solution is expected to be introduced to more markets in Europe in a larger roll-out starting in 2017. In addition to Whitestrips, the 3D White product range consists of toothpaste, toothbrushes, floss and mouth rinses.

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