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CURAPROX Black Is White—Chew it!

The new Black is White chewing gum with activated charcoal whitens and re-mineralises teeth using Hydroxylapatite and contains Xylitol that helps to prevent tooth decay. (Photograph: Curaprox UK)

Dental Tribune International

Thu. 1 June 2017

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Health begins in the mouth—and not just health: freshness and beauty start with an open, confident smile. That’s what CURAPROX, the oral hygiene brand from Swiss company Curaden, stands for. Brand-new for the UK market is its Black Is White activated charcoal chewing gum. Black, subtly citrusy and minty, this effective whitening product boasts four amazing ingredients.

Containing activated carbon for a gentle whitening effect, there’s no chewing gum like it. This natural ingredient simply absorbs particles that cause discolouration, removing stains without damaging the enamel.

Hydroxyapatite, a natural mineral that’s the main component of dental enamel, fills micro-lesions and cavities that are starting to form. It remineralises the dental enamel and seals dentinal tubules, thereby giving the chewing gum protective and sensitivity-relieving properties. Hydroxyapatite is also a main ingredient of the well-known Black Is White toothpaste.

Glucose oxidase promotes a healthy balance of bacteria in the mouth. This completely natural enzyme turns glucose into hydrogen peroxide and simultaneously activates the salivary lactoperoxidase system. The result: no bad bacteria and no possibility of dental caries, gingivitis or periodontitis.

And the chewing gum wouldn’t be complete without xylitol. This special sweetener is extracted from trees and has an antibacterial effect. Saliva-stimulating, xylitol remineralises the dental enamel and is clinically proven to reliably prevent dental caries.

“Black Is White chewing gum is a wonderful product that promotes beauty and oral health,” according to Ueli Breitschmid, CEO of Curaden. This gum also symbolises the CURAPROX mission of offering design-orientated and highly effective products that make a difference. “As part of our successful Black Is White line, including the Black Is White toothpaste, Hydrosonic Black Is White sonic toothbrush and Black Is White manual toothbrush, we are now offering something unusual and exclusive.”

Buy Black Is White chewing gum at www.curaprox.co.uk