DT News - UK - Philips’ stand in Birmingham hive of technical innovation

Dental Tribune UK

Fri. 4 May 2018

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BIRMINGHAM, UK: The British Dental Conference and Dentistry Show on 18 and 19 May will form the backdrop to the latest product launch by Philips Oral Healthcare, aimed at bridging the gap between price perception and recommendation. The company recognises that personal experience plays a vital role in encouraging the switch from a manual toothbrush, so 1,000 visitors of the show will have the opportunity to get their hands (and mouths) on the newly launched Sonicare toothbrush. After trialling it first in one of six brushing booths at Stand K30, they can take the new device home.

Philips is also encouraging visitors to attend three lectures it is supporting during the two-day event. The presenters will also be at the company’s stand between main-stage performances to answer attendees’ questions and share their personal experiences on a one-to-one basis.

Dr Ben Atkins will be joined by dental hygienist Anna Middleton to present the findings of a countrywide trial into the new Sonicare toothbrush being launched at the show. They will be demonstrating the strengths of Sonicare technology and what this means for the continued improvement of patients’ oral hygiene. Atkins runs oral health care initiatives among patients from all walks of life, including homeless individuals and very high-needs patients, and so accessibility is at the heart of all he does. His award-winning Revive group of dental practices in the north-west of England has developed a traffic light scheme to identify patients who need to address their oral health status and they are encouraged to adopt a better oral health routine by being provided with Sonicare brushes at cost price—because in the opinion of Atkins “You can’t put a price on good oral health and I am not looking for a means of profiting from patients’ improved oral status.”

Dr Tif Qureshi, a past President of the British Academy of Cosmetic Dentistry and Clinical Director of the IAS Academy, will share his expertise in the ABB (align, bleach, bond) process. ABB is growing in popularity, as it offers a minimally invasive and affordable option for achieving a natural smile. Each step in the process is key; however, the focus of his Dentistry Show lecture will be on the whitening element, and he will showcase the gold standard results that can be achieved with products from the Philips’ Zoom portfolio. He will be joined at the stand by past President of the British Academy of Cosmetic Dentistry Dr Zaki Kanaan.

The third lecture supported by Philips will feature the dual talents of dental hygienists and therapists Melonie Prebble and Victoria Wilson, who will jointly present “Systemic health and us—The role we play in health beyond the mouth”, highlighting the pivotal role of dental hygienists and therapists in translating the links between systemic health and oral health on a daily basis. Their presentation will review the current research supporting the key risk factors and explore ways to integrate these in patient conversations. They will also demonstrate tools that assist in challenging conversations and systems that enable patients to take responsibility for their overall health and well-being.

Philips is a technology-focused company, and Stand K30 will be a hive of new technological firsts, including an incubator space, a play table and an interactivity whitening table. More information is available at www.philips.co.uk/dentalprofessional or by calling 0800 0567 222 (UK only).

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