DT News - UK - Sonicare for Kids Connected: A “sparkly” innovation from Philips

Dental Tribune International

Fri. 22 April 2016

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BIRMINGHAM, UK: As the first dentists outside the US to have access to the product, dental professionals in the UK have been given a new tool by Philips to fight oral disease in children. The new child-friendly Sonicare for Kids Connected was launched this morning in Birmingham as part of the company’s presentation at the 2016 Dentistry Show.

Recommended for children from the age of 3 and older, the new toothbrush will be available only through dentists and on Amazon for the time being. It is anticipated to hit retail stores in the second half of this year for the recommended price of £67.00. It comes with Bluetooth wireless technology and a mobile coaching application that is available as a free download for iOS- and Android-based devices. Featuring Sparkly, a cartoon-inspired online character who acts as an oral health trainer, it provides personal brushing instructions and real-time guidance for improving brushing performance.

Parents can also set milestones within the app for long-term motivation, the company said. For this purpose, the toothbrush also features eight different interchangeable coloured decals for children to customise their version.

The first results have demonstrated a preference for the Sonicare for Kids Connected among dental professionals and parents. According to different surveys conducted in 2009, nine in ten dental professionals who were also parents said it was their primary choice for their child’s toothbrush. The overall majority also reported being highly satisfied or satisfied with its cleaning performance.

“The new Sonicare for Kids Connected toothbrush offers a unique tool to help children address the oral health challenges they face,” Surrey paediatric dentist Dr Thayalan Kandiah said. “The use of the Bluetooth wireless technology will help the i-generation engage with their own oral health.”

The dental health of children in the UK definitely needs some brushing up, as the newest statistics show that almost 26,000 children in the country are admitted to hospital annually owing to tooth pain. Also, one in seven children have not seen a dentist by the age of 8. Company representatives and dental experts, including Kandiah, will be presenting on this and other topics at the Philips Oral Healthcare stand (L40) throughout Friday and Saturday.

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