DT News - UK - Enlighten considers patient’s oral health with new whitening toothpaste

Enlighten considers patient’s oral health with new whitening toothpaste

Visitors to the BDIA Dental Showcase in London will be able to purchase samples at a reduced price. They will also receive a free toothpaste for every whitening kit they purchase during the show, the company said. (Photograph Annemarie Fischer)

Dental Tribune International

Fri. 10 October 2014

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LONDON, UK: Teeth whitening specialist Enlighten has unveiled its evo-white toothpaste at the BDIA Dental Showcase in London. The new product, that boasts a combination of enzymatic stain removers and chelating stain inhibitors, is supposed to offer oral health benefits through enamel safe hydrated micro abrasives that the company said are producing lower abrasion than regular toothpastes.

“When it came to designing a whitening paste that complemented our existing range of whitening products, it was imperative to deliver something extraordinary. evo-white paste has been specifically designed to inhibit and breakdown stains whilst maintaining excellent oral health,” the company said in a statement.

As the pathway for stain inhibition is very similar to that for plaque inhibition, evo-white also keeps teeth plaque-free for far longer than regular toothpaste.

Evo-white contains 1305 PPM fluoride, according to Enlighten.

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