DT News - UK - Oral-B reports promising results from app, reveals new trial and whitening kit

Dental Tribune International

Thu. 11 June 2015

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LONDON, UK: Users of electric toothbrushes are brushing over twice as much as users of manual toothbrushes, resulting in a worldwide trend of improved oral care patterns, the dental consumables manufacturer, Oral-B announced at EuroPerio8 in London last week. This promising data was retrieved from its recently improved Oral-B app, which is available to users of its SmartSeries power toothbrushes and allows dental professionals to manage and follow the brushing habits of their patients between appointments.

In addition to extended brushing times, over half of the recorded brushing sessions in the app included flossing, rinsing and tongue cleaning. Through a combination of these statistics and consumer feedback, the company deduced that users are encouraged to brush longer, but with less force, which is more aligned to their dental professionals’ recommendations. While Oral-B power toothbrushes have always offered users a great brushing experience, they are now able to assist patients in keeping up good oral hygiene between dental appointments, the company said.

Delegates were also able to experience the company’s newest Test Drive programme at one of Oral-B’s brushing booths at EuroPerio. According to the company, this gave both dental professionals and their patients the opportunity to try out their power toothbrushes, without the risk of cross-infection, by using special handles and replacement heads that feature a sealing insert to prevent saliva from entering the brush. Further protection is provided by a disposable sheath that covers the handle itself. After cleaning and disinfecting it, the handle is ready to be used again with a fresh head.

Exclusively distributed in Europe by Henry Schein, Oral-B further revealed their 3D White Whitestrips, which is an easy home-whitening treatment that is said to offer results that last up to 12 months. They use the same enamel-safe whitening ingredient that dentists use, which reaches below the enamel surface to remove stains. While a dental professional first applies the strips, consumers can perform all the subsequent whitening applications at home. The results are visible within 14 days, according to the company.

A Procter & Gamble oral care brand, Oral-B was a diamond sponsor of EuroPerio8. It also supported two sessions that focused on the issue of hypersensitivity, the other challenges faced in periodontal therapy with regards to aesthetic demands and achieving long-term success.

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