New dental industry report

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New dental report shares the latest industry trends and opportunities

New dental report shares the latest industry trends and opportunities. (Image: Shutterstock / TippaPatt)
Dental Tribune UK & Ireland

Dental Tribune UK & Ireland

Thu. 5 October 2023


A new report by Brandessence Market Research outlines the trends and opportunities for dental professionals to thrive in the industry. In an era where personal health and well-being are priorities for many patients, the oral care market stands out as a crucial segment of the healthcare industry. The dynamic sector has witnessed significant growth in recent years, driven by evolving consumer preferences, technological advancements, and a growing awareness of the importance of maintaining oral hygiene.

The oral care market encompasses a wide range of products and services designed to promote and maintain oral hygiene. This includes toothpaste, toothbrushes, mouthwashes, dental floss, dental sealants, and professional dental care services. The market extends its reach to encompass products tailored for specific oral health concerns, such as teeth whitening, sensitive teeth, and gum care. Moreover, the increasing prevalence of oral health issues, including cavities, gum diseases, and oral cancer, has contributed to the market's robust growth.

Trends and Dynamics:

  1. Natural and Organic Products

Consumers are increasingly inclined towards natural and organic oral care products, driven by concerns about the safety and sustainability of traditional oral care items. This shift has led to a surge in the demand for products free from harmful chemicals and additives.

  1. Technological Advancements

The oral care industry has witnessed remarkable technological advancements, with the introduction of smart toothbrushes and innovative dental care devices. These products often incorporate artificial intelligence to monitor brushing habits and offer personalised recommendations.

  1. E-commerce Dominance

Online retail has become a dominant distribution channel for oral care products. The convenience of shopping online, coupled with a wide range of product options, has driven consumers to explore and purchase oral care items via e-commerce platforms.

  1. Ageing Population

The world's ageing population is contributing to an increased demand for oral care services. As people age, the need for dental treatments and products to address age-related oral health concerns also rises.


  1. Regulatory Compliance

Compliance with evolving regulations and standards is a constant challenge for oral care product manufacturers. Ensuring product safety and efficacy while meeting regulatory requirements is critical.

  1. Intense Competition

The oral care market is highly competitive, with numerous established players and new entrants vying for market share. This competition can make it challenging for smaller companies to gain a foothold.

  1. Consumer Education

Many consumers lack adequate knowledge about proper oral care practices. Educating the public about the importance of oral hygiene remains an ongoing challenge for industry stakeholders.

Market Industry Developments:

Recent industry developments have shaped the oral care market in significant ways:

  1. Sustainable Packaging

Many oral care brands are adopting eco-friendly packaging solutions to reduce their environmental footprint. This trend reflects a growing consumer concern for sustainability.

  1. Telehealth in Dentistry

The integration of telehealth services in dentistry has expanded access to oral care consultations and advice, especially in remote or underserved areas.

  1. Personalised Oral Care

Companies are increasingly investing in technology to offer personalised oral care solutions, tailored to individual needs and preferences.

Opportunities and Challenges:


  1. Growing Awareness: Rising awareness of oral health and hygiene presents an opportunity for dental professionals to expand their patient base.
  2. Emerging Markets: Untapped markets in developing regions offer significant growth potential for oral care companies willing to expand their operations.
  3. Technological Advancements: Continued innovation in oral care technology opens doors for the development of new products and services.


  1. Market Saturation: In mature markets, the oral care segment may face saturation, leading to intense price competition and reduced profit margins.
  2. Economic Uncertainty: Economic downturns can impact patients’ willingness to spend on non-essential products like premium oral care items.
  3. Regulatory Changes: Rapid changes in regulations or product safety standards can pose challenges.

The oral care market is poised for continued growth and innovation, driven by evolving consumer preferences, technological advancements, and increasing awareness of the importance of oral hygiene. While challenges such as regulatory compliance and intense competition persist, opportunities in emerging markets and personalised oral care solutions offer avenues for industry players to thrive.


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