DT News - UK - Website pushes technology for cosmetic treatment simulation at home

Dental Tribune International

Thu. 19 January 2017

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LONDON, UK: Polls have shown that a significant number of Brits are considering cosmetic procedures to improve their appearance. In order to guide them in their decision-making process, patient education website Comparethetreatment.com has recently launched a new simulation tool that promises to show consumers what they would look like after treatment.

According to the website, the Visualisers are the only technology in the UK that can simulate cosmetic surgical and non-surgical treatment outcomes with or without clothes. Users simply select the treatment option, upload a current photograph and enter their contact information. They then receive a free digitally created before and after photograph by e-mail within 24 hours.

The company said that the tool was developed for prospective patients who are thinking about having procedures such as cosmetic dentistry done, but are not ready to commit to a consultation with a professional for various reasons.

“Aesthetic procedures are becoming mainstream in consumer consciousness. Yet many people who could benefit from treatment don’t because they simply can’t imagine how they’ll look afterwards, so don’t pursue it,” said the website’s founder, Tim Molony. “With our aesthetic treatment visualisers, people get a better understanding of what they could achieve before committing to the procedure. It’s simply an extension of our aim to help consumers to make confident treatment decisions.”

“We also aim to take away the fear factor in choosing cosmetic treatments and clinicians by providing people with face-to-face contact with surgeons and evidence-based web information,” he further explained.

The Visualiser tool will be available exclusively on www.comparethetreatment.com. Launched in 2015, the website claims to be a safe and informative platform for everything concerning cosmetic surgery, covering over 250 treatments, ranging from smile makeovers to all-out plastic surgery.

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