Growth of children's oral health

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The global paediatric oral care industry is expected to grow 7% by 2033

The global paediatric oral care industry is expected to grow 7% by 2033. (Image: Pexels / RODNAE Productions)
Dental Tribune UK & Ireland

Dental Tribune UK & Ireland

Thu. 2 February 2023


London, UK: The global paediatric oral care market is currently estimated to be worth USD 9 billion. A global Research and Markets report shares that the market size is expected to reach USD 15.5 billion in 10 years’ time, a 6.9% growth. Researchers attribute the growth to the compounding issues of tooth decay, cavities and dental diseases – leading to a surge in demand for paediatric oral care products.

With a growing global demand for paediatric oral healthcare, there is opportunity for dental professionals to engage, educate and care for a younger population. There has been an increase in demand for new oral care products aimed at children, such as flavoured toothpastes and baby tongue cleaners. These novel products, which also include cavity protection toothpastes and cartoon-themed mouthwashes has boosted the growth of the children’s oral health market. The majority of these products are bought in supermarkets – over 35% revenue share in 2021. Supermarket dominance is attributed to easy availability of products and the large number of oral care products in one place, which the consumer can compare before purchasing. However, online retail growth for dental products is expected to register the fastest growth by 2033.

The Asia Pacific region has accounted for the largest market share, of over 35%. Experts at Research and Markets suggest this is due to the increasing prevalence of oral diseases in countries such as India, China and Japan. Oral diseases remain the most prevalent disease group in India over the last 30 years, which may be associated with a high population consuming tobacco and tobacco products, alongside unhealthy eating habits. However, there is rising awareness amongst the general population in Asia Pacific countries regarding using paediatric oral care products, which may be attributed to the market growth.

Amongst a global population, toothpaste is the most widely purchased oral health product, with a share of over 30%. It may come as no surprise therefore that key companies in the global paediatric oral care market include Colgate, Palmolive Company, Johnson & Johnson, Church & Dwight Co. Inc., Unilever, Procter & Gamble, Pigeon Corporation, Anchor Group and Amway.


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