LONDON – The increasing desire for the perfect smile has already been exploited by some shrewd business people, such as those who recently opened do-it-yourself bleaching bars in several countries. Now, a Finnish mobile-phone manufacturer has boosted business by rewarding customers with teeth-whitening vouchers.
Last weekend, a London-based mobile retailer gave away free teeth-whitening vouchers with every purchase of a particular mobile phone. “We teamed up with the Teeth Whitening Company, leading experts in performing the treatment. Vouchers redeemable at a convenient time and location were given to Lumia 900 buyers,” a Nokia spokesperson told Dental Tribune ONLINE.
The company based its marketing campaign on research recently conducted by OnePoll, a British company that conducts online market research. “Research shows that 64 per cent of Britons are chomping at the bit to follow in the famous footsteps of Simon Cowell and Cheryl Cole and improve their smile with teeth whitening,” Nokia stated.
The online survey of 1,000 British adults also found that people regard the smiles of Tom Cruise (39 per cent, category male) and Kate Middleton (37 per cent, category female) as most attractive. While there is no question that Tom Cruise’s smile is not natural, it is not clear whether Kate Middleton’s teeth have been enhanced. However, the media recently speculated about the duchess possibly having undergone a revolutionary form of dental surgery called harmonious asymmetry.
According to Nokia, customer response to the voucher campaign was positive: “Research showed that people are open to teeth whitening, and the reception of the campaign proved this. It was fun, and equally quite brave for us to take this approach. We’re delighted that it paid off.”
Whether dental professionals endorse this kind of marketing is uncertain. The British Dental Health Foundation has not yet responded to a statement request from Dental Tribune ONLINE.
CAMBRIDGE & LONDON, UK: Philips has come a long way since introducing its first patent for a light bulb with an extended burning time in 1905. Over more...
LONDON, UK: Teeth whitening specialist Enlighten has unveiled its evo-white toothpaste at the BDIA Dental Showcase in London. The new product, that boasts ...
LONDON – British designers have created an unusual fashion item by gluing 1,050 fake teeth onto the rubber soles of a pair of leather shoes. The Apex ...
HUDDERSFIELD, UK: Intra-oral scanners are completely redefining patient communication and practice growth. Align Technology is a leading brand in the ...
LONDON, UK: When it comes to implants, the Straumann Group has been one of the major dental brands leading the way. In a free upcoming Straumann Group ...
It is often amazing to see how a slightly different shade of colour can brighten up a smile and the entire countenance of patients who decide to undergo ...
Google has just announced that it is releasing an update next week that will prioritise mobile-friendly websites. It is indeed widely known that online ...
LONDON, UK: The manufacturers of British beverage brands Lucozade and Ribena will be reducing the amount of sugar and calories in their products by up to 10...
MiSmile founder Dr Sandeep Kumar is passionate about helping patients achieve their dream smile. After witnessing the essential support Operation Smile ...
Over the past months that Dental Tribune has published my article series, I have looked at financial systems, marketing systems, the patient experience, and...
Live webinar
Fri. 19 July 2024
1:00 am UTC (London)
Live webinar
Tue. 6 August 2024
11:00 pm UTC (London)
Live webinar
Wed. 14 August 2024
12:00 am UTC (London)
Live webinar
Wed. 14 August 2024
5:30 pm UTC (London)
Live webinar
Wed. 21 August 2024
2:00 pm UTC (London)
Dr. Jim Lai DMD, MSc(Perio), EdD, FRCD(C)
Live webinar
Thu. 29 August 2024
1:00 am UTC (London)
Live webinar
Mon. 2 September 2024
10:00 am UTC (London)
To post a reply please login or register