COVENTRY & LONDON, UK: The organisers of two of the largest dental events in the UK, the British Dental Association (BDA) and CloserStill Media, have announced their collaboration starting in 2018. Their joint event will be called the British Dental Conference and Dentistry Show and the first edition will be held on 18 and 19 May next year at the National Exhibition Centre in Birmingham.
It will replace CloserStill’s main event, the Dentistry Show, as well as the British Dental Conference, most recently held in Manchester in May. Free to attend, it will become a key date for all members of the dental profession, both organisations said. Financial details were not disclosed.
In a statement, BDA Chief Executive Peter Ward welcomed the partnership with CloserStill, which he said will help to take the organisation’s flagship event, which has a 100-year history, to a new level. Its members being the BDA’s first priority, he said, the association is working to ensure they have access to more exclusive events in more locations across the UK, in addition to the national conference.
“The event will feature a thriving, vibrant exhibition with hundreds of our friends in the industry there to help you find the new and improved tools and services for your life in practice. Alongside the vast exhibition, we will host a CPD [continuing professional development] theatre with a programme bringing you the quality learning you’ve come to expect from us,” he said.
“This is an exciting investment for us all,” stated Alex Harden, Event Director of the Dentistry Show. “Between us, the team now running The Dentistry Show and The BDA Conference have been responsible for running some of the UK’s fastest growing events over the last two decades. Our combined experience, sector knowledge and significant commercial and marketing resources will be focussed on delivering for both exhibitors and the audiences for these powerful brands.”
CloserStill has organised the annual Dentistry Show in Birmingham since 2007. The latest edition, held also in May this year, attracted over 8,000 visitors and 400 exhibitors.
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