DT News - UK - BDIA extends contracts with London and Birmingham venues

Dental Tribune International

Mon. 27 April 2015

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LONDON & BIRMINGHAM, UK: The British Dental Industry Association (BDIA) has announced that it signed new contracts with both the NEC in Birmingham and the ExCeL London Exhibition and Convention Centre in April to hold its Dental Showcase for another three years in each venue. Alternating between the two cities, the annual dental show attracts up to 10,000 visitors every year.

According to the BDIA, the contracts secure its partnership with ExCel London for the upcoming shows in 2016, 2018 and 2020. The NEC, which will host this year’s edition in autumn, has agreed to host the event in 2017 and 2019.

With an overall space of 186,000 m², the NEC is Britain’s largest exhibition centre. It also hosts the Dentistry Show organised by CloserStill Media in Coventry every year in spring. The BDIA’s partnership with ExCel London began in 2002. Last year’s show there saw an overall attendance by 350 exhibitors and 9,500 professional visitors, according to the association.

“It is not easy to find suitable venues for a show of this size so securing contracts with both ExCeL and the NEC that will give us stability for the next six years is a significant achievement for us,” Executive Director of the BDIA Tony Reed said.

An ExCel London representative commented that his company is committed to helping the event grow with further investment in the venue’s infrastructure in the year's to come.

The next edition of the Dental Showcase is scheduled for 22–24 October at the NEC.

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