Dental Tribune UK & Ireland

Survey highlights high demand for aesthetic dental treatments in UK

By Dental Tribune UK
January 10, 2019

LONDON, UK: A survey by the cosmetic treatment website RealSelf has found that 40 per cent of UK adults are considering undergoing cosmetic treatment in some form over the next 12 months. Among the respondents, 43 per cent stated that they were considering aesthetic dental treatments such as tooth whitening, veneers and clear aligner treatment.

The survey received responses from more than 1,000 UK residents over 18 years of age and found that overall 76 per cent of the respondents reported at least one area of their bodies that they would like to change. Teeth were the area most cited, highlighted by 35 per cent of the respondents.

The millennial generation is largely responsible for driving the demand for cosmetic treatments, according to the survey. Sixty-two per cent of the respondents between 18 and 34 years of age said that they were thinking about undergoing a non-surgical treatment within the next 12 months, compared with 28 per cent of those aged 35 and above. The most common motivating factor cited for undergoing or considering cosmetic treatment was to improve self-esteem and confidence, and the most common concern listed was a fear of complications and/or poor results stemming from subpar treatment.

Cosmetic dentistry has continued to increase in popularity over recent years as patient demand for procedures that enable whiter teeth and improved smiles has risen. A recent report from market research company Global Info Research predicted that the global cosmetic dentistry market will grow at an average rate of 2.4 per cent annually until 2023, reaching a value of US$17.6 billion (approximately £13.79 billion).

The findings of the RealSelf survey have been published in a report titled U.K. Aesthetics Interest Survey, which can be found here.

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