DT News - UK - New brand Prima by Angelus presented at CIOSP

Dental Tribune Brazil

Fri. 29 January 2016

save

SÃO PAULO, Brazil: Less than one year after its founding, Angelus Prima Dental has launched its Prima by Angelus brand at CIOSP, which runs until Jan. 30. A joint venture of Brazilian Angelus and British Prima Dental, the company is the first manufacturer of dental burs in South America and is intended to bring innovative products of high technological value to the market.

“Prima Dental has operated in this industry for over 150 years. Therefore, although it is a pioneering product for Angelus, we’ll be entering the market with profound knowledge,” said Roberto Alcântara, President of Angelus.

According to Prima Dental Group CEO Richard Müller, Prima Dental exports to over 85 countries throughout the world. He stated that the collaboration between Prima Dental and Angelus is based on a common interest in developing innovation and technology in dental products.

“In a phone call, Roberto and I made lists, summarizing the vision of each company—they were aligned! From that point on, we assessed several financial, technical, marketing and legal aspects to understand this market, and considered the benefits of a partnership. Eighteen months later, we launched our company Angelus Prima Dental, with our factory in London in the UK. Here at CIOSP, this week, we are launching our brand Prima by Angelus to the entire market,” Müller said.

To post a reply please login or register

Align kicks off new global brand identity campaign for Invisalign

LONDON, UK: Align Technology has launched a new global brand identity and advertising campaign for its Invisalign clear aligners. Named Made to Move, it is ...

New denture adhesion solution is inspired by octopus suction cups

LONDON, England: Researchers at King’s College London have recently published details of research which combines biological insights with cutting-edge ...

Women disproportionately affected by UK dental crisis, new report shows

LONDON, England: The UK dental crisis is a highly significant public health issue, having escalated in recent years owing to continued reductions in ...

New NHS Scotland guidance criticised by BDA

STIRLING, UK: Earlier this week, NHS Scotland released new guidance for the prevention and handling of potential respiratory infections in healthcare ...

New online toolkit launched by UK researchers to support autistic children’s oral health

LEEDS, England: Researchers from the University of Leeds, in collaboration with the University of Manchester and the University of Sheffield, have launched ...

New at-home test for gingivitis

Engineers have developed a new device that can warn patients about early risks of tooth decay from diseases such as gingivitis and periodontitis.

New Change4Life campaign launched by Public Health England

LONDON, UK: Public Health England (PHE) has launched a new Change4Life campaign to encourage parents to reduce their children’s sugar consumption and help...