DT News - UK - Interview: "Greater power in the focus area"

Dental Tribune International

Wed. 28 October 2015

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Back in January, dental loupes manufacturer Orascoptic introduced its adjustable magnification loupe EyeZoom to dental professionals in the UK. At the BDIA Dental Showcase in Birmingham, Dental Tribune had the opportunity to speak with International Sales Manager Patric Charest, USA, about the device and the benefits it offers compared with conventional loupes.

Dental Tribune: Mr Charest, EyeZoom promises significant advantages over conventional loupes. What features make it stand out from the competition?
Patric Charest: With conventional loupes, the field of view is usually very small. There are clinical procedures, however, for which the operator would like to have greater magnification without sacrificing on what he or she can see. This system allows the operator to do that. The EyeZoom is the only loupe that has two prisms inside and provides three to four times the magnification while working.

Ergonomics plays a part, since EyeZoom allows clinicians to see better while being able to move back and forth. Many clinicians work from the 12 to 9 o’clock position and they typically move closer when approaching the treatment area. They need a loupe that allows them to see the arch clearly and maintain good posture while moving between positions.

The device has been on the market for a couple of months. How has it been received by the market here?
Like in the US, there are many clinicians who like to work with a wider field of view. It has been well received and our customers here are really enjoying it so far. If the operator wants to increase the power while performing endodontic treatment, he or she can literally twist the loupe and the field will not become narrower. This is the only loupe in the world that can do that. The operator gains greater power in the focus area, unlike with conventional loupes, which have to be taken off during the procedure.

In addition, most customers like that it is lightweight and comfortable. The frame weighs only 96 g and was designed in Italy. It is perfectly balanced for a comfortable fit.

The price for conventional loupes ranges between £1,600 and £3,000. Where does the EyeZoom fall?
Normally, the dentist pays more for a wider field of view from edge to edge. The EyeZoom is located at the higher end, but offers three magnifications in one instead of the dentist having to buy three separate loupes. Many clinicians find value in that.

As a company, we focus on high quality and want our loupes to be the best on the market. The quality of the EyeZoom is really exquisite; it has already received a number of awards. It has been a really successful product in both the US and the UK.

Thank you very much for the interview.

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