DT News - UK - BDA invites dentists to join new feel-good campaign

Dental Tribune International

Wed. 14 June 2017

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LONDON, UK: With overall positive reports from inspectors last year and satisfaction with dental services at a 20-year high, the state of dentistry in the UK could not be better. To celebrate the profession and its achievements, the British Dental Association (BDA) in London has recently started a new campaign that encourages members to share their experiences of making a difference in their community.

Launched with an uplifting video at the recent British Dental Conference and Exhibition in Manchester in the UK three weeks ago, the We are Dentistry campaign features a dedicated website where professionals can post their stories showing what they think makes a dentist. According to BDA Principal Executive Committee Chair Mick Armstrong, the answer to this question is far more than a practising certificate, a number on the General Dental Council register or an allotment of units of dental activity on a government database.

“We are a profession succeeding in spite of everything, in the absence of strategy or priority from government, beset by failed contracts, red tape and overregulation,” he told congress attendees. “Ours is a story of over 40,000 men and women doing exceptional things every day, in patient care and in cutting edge research, from community clinics to Harley Street; highly trained professionals juggling multiple roles.”

Armstrong said that, while dentists often do amazing work and go the extra mile, they frequently do not receive the recognition they deserve. The new campaign seeks to correct that by giving them the opportunity to celebrate their remarkable achievements with colleagues all over the nation.

“This last year has demonstrated that as a profession we must define ourselves clearly. When others would cast us as tax collectors, border guards, mechanics or shopkeepers, it falls to us, the clinicians, to show what matters, and that our patients come first,” he added.

Dentists can find the link to the We are Dentistry campaign on the BDA website.

“Your answers will help us celebrate the teachers, the entrepreneurs and the innovators, the researchers, the leaders and the problem solvers who make up this profession,” Armstrong said.

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