DT News - UK - Survey reveals many dental practices concerned about missed enquiries

Dental Tribune UK

Mon. 17 June 2019

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LONDON, UK: A new survey of UK-based dentists and practice managers has found that more than half fear they are missing out on treatment enquiries from potential patients owing to a lack of investment in effective digital systems. The majority of these practices do not use a digital system for managing leads, instead relying on pen and paper or sometimes not logging the enquiry at all.

The study was conducted on behalf of DenGro, an online management tool designed for dental professionals. According to the results of the survey, most new patient enquiries arrive via a practice’s own website, followed by enquiries direct to the practice’s email inbox. Despite this, less than half of the respondents checked their inboxes daily to respond to new leads, and some left a gap of two to three weeks between the enquiry and their response. Overall, the survey revealed serious management concerns about practice growth and business reputation as a result.

“We knew that practices were struggling to cope with the volume of leads they were receiving,” said Cam Brewer, co-founder and CEO of DenGro, in a press release regarding the survey. “Principals talk to us about their concern at the amount of opportunity that might be falling through the cracks when using offline systems. We created DenGro to alleviate those issues, making following up and converting new patient enquiries simpler for everyone in the practice.”

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