DT News - UK - Planmeca moves UK base to Coventry

Dental Tribune International

Fri. 23 October 2015

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COVENTRY & BIRMINGHAM, UK: Coventry’s Ricoh Arena now has a new attraction, as global dental equipment manufacturer Planmeca opened its new headquarters for the UK inside the complex yesterday as part of a new marketing campaign to heighten awareness of its brand throughout markets in the British Isles.

With Planmeca’s Senior Vice President Tuomas Lokki from Finland attending as a special guest, the company’s representatives, partners and associates celebrated the opening together on Thursday. According to Planmeca UK Managing Director Karl O’Higgins, to whom Dental Tribune had the opportunity to speak this morning at the BDIA Dental Showcase in Birmingham, the new facilities will offer improved logistics for distribution and training.

In addition to a state-of-the-art four-seat lecture theatre, it will host a CAD/CAM training centre that can provide hands-on courses for up to six dentists at a time.

“Planmeca hasn’t exploited its opportunities across the UK and Ireland for many years,” commented O’Higgins on the opening, “With the new office we wanted to emulate our Helsinki headquarters but with a size that is appropriate to the market.”

“Our team put in a lot of hard work and hours into the new office, whether it be building a sophisticated digital dental unit or putting an AD system into the ceiling. The final result has clearly exceeded our expectations,” he added.

Plans to relocate the company’s UK headquarters to Coventry took shape earlier this year. Prior to that, Planmeca had operated from Stevenage in Hertfordshire. At the end of last year, the company parted with its consumables business, Plandent, which was acquired by Henry Schein.

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