LONDON, UK: The manufacturers of British beverage brands Lucozade and Ribena will be reducing the amount of sugar and calories in their products by up to 10 per cent, public health minister Anna Soubry has announced. The action is part of the government’s drive to reduce levels of obesity and will also help reduce dental decay.
According to the British Dental Health Foundation, England alone has some of the highest obesity rates in the developed world, with 60 per cent of adults and one-third of ten- and 11-year-olds being overweight or obese. Additionally, more than three in every ten children starting primary school have tooth decay, and a third of children aged 12 have visible dental decay.
The manufacturer of Ribena stated on its website: “By the end of 2013 we will have set long-term commitments for the reduction of calorie and sugar content across our drinks portfolio. We want to offer people a choice of products, including lower-calorie options with the Ribena Light and no-added-sugar options. We have committed to reducing the calorie and sugar content of ready-to-drink Ribena products sold in the UK and Ireland. As a first step, by 2014, we will reduce sugar content by 10 per cent (vs. 2011 levels), which is equivalent to the removal of 850 tonnes of sugars and 3.4 billion calories.”
Chief Executive of the British Dental Health Foundation, Dr Nigel Carter OBE, pointed to high levels of sugar in diets as the major factor behind the alarming obesity and dental decay figures: “Health professionals have long held the opinion that sugar is addictive. That is why the announcement that a number of leading soft drinks brands will reduce the amount of sugar they contain is a step in the right direction. More can always be done to tackle obesity and dental decay, and the Responsibility Deal can go further in improving public health. Hopefully this news will encourage more brands to come forward and support the deal,” Carter stated.
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