DT News - UK - Interview: “Bring more patients into practices”

Dental Tribune International

Wed. 26 August 2015

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Crown 24 UK has made a significant impact in the UK dental laboratory market since it started three years ago. Dental Tribune Online had the opportunity to speak with Rupa Shah and Sandy Shapira, directors of the company, about their unique marketing concept and how they manage to assure the highest quality at a significantly lower price.

Dental Tribune Online : With Crown 24 UK, you promise that dentists and patients are able to have dental prostheses fabricated at much lower costs. How do you achieve this price advantage?
Rupa Shah: Our concept is very simple. While we offer the premises of a fully equipped dental laboratory based in London, all the manufacturing is done in China. The production there allows us to offer a better price to dentists and patients. If the benchmark for the UK is £250, for example, we are able to provide laboratory work that is up to 60 per cent cheaper than comparable work done here in the UK.

How do you assure quality that is comparable to UK standards?
Sandy Shapira : Since Crown 24 UK is the daughter company of a business that started in Switzerland five years ago, our dental laboratory in London can offer proven Swiss standards of control. Based on that, we have implemented a strict monitoring and evaluation process for each phase of manufacturing. The finished products sent from China are thus subject to final quality control inspection by our UK-based senior technicians registered with the General Dental Council. This process allows us to provide a five-year guarantee to all our customers.

What kind of laboratory work does Crown 24 UK offer at present, and do you cover CAD/CAM too?
Rupa Shah: We currently carry out crown and bridge work, implantology and prosthetics. We even provide a CEREC machine free to dentists, so they can send us their digital data as they are used to.

What are the prospects for your business?
Rupa Shah: You probably know better than I that dentistry, particularly in the UK, is a struggling field. Many practices are having difficulties sustaining their business owing to the lack of patients. At Crown 24, we advertise to both dentists and prospective patients, so that they first contact us directly and we can then pass their information on to the dentists.

The general goal is to bring more patients into practices.

Thank you very much for the interview.

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